about me
I'm a senior multi-disciplinary designer based in Calgary, Alberta, with a deep focus on crafting top-notch digital experiences. My creative interests are wide-ranging, but my hands-on experience has primarily been visual design and UX/UI design.
I've spent a good chunk of time in the outdoor tourism industry, soaking in the natural inspiration of the outdoors and translating that energy into various marketing communications.
My journey in design has been a healthy mix – from agency work to in-house roles and various freelance engagements. Each experience has enriched my skillset and perspective.
I'm laid-back yet driven, always eager to take on new creative challenges. Let's collaborate!
CReative direction
Creative planning and articulation
Campaign creative briefs
Digital (paid media) ad mapping
Branding style guides
DIGITAL UX/UI DESIGN
Property roadmapping
Storyboarding
User flows
UI design system (Figma)
Visual brand mgmt.
Logo design
Collateral
Retail (swag)
Social guidelines
ad creative
Creative planning and articulation
Campaign creative briefs
Digital (paid media) ad mapping
Photo / video style guides
Material
Signage mapping + design
Event displays
Branded art installs
Uniform design
Hard good branding
PHOTO + VIDEO DIRECTION
Photo / video style guides
On-site art direction
Hands-on shooting
DAM file management