about me

I'm a senior multi-disciplinary designer based in Calgary, Alberta, with a deep focus on crafting top-notch digital experiences. My creative interests are wide-ranging, but my hands-on experience has primarily been visual design and UX/UI design.

I've spent a good chunk of time in the outdoor tourism industry, soaking in the natural inspiration of the outdoors and translating that energy into various marketing communications.

My journey in design has been a healthy mix – from agency work to in-house roles and various freelance engagements. Each experience has enriched my skillset and perspective.

I'm laid-back yet driven, always eager to take on new creative challenges. Let's collaborate!

CReative direction

  • Creative planning and articulation

  • Campaign creative briefs

  • Digital (paid media) ad mapping

  • Branding style guides

DIGITAL UX/UI DESIGN

  • Property roadmapping

  • Storyboarding

  • User flows

  • UI design system (Figma)

Visual brand mgmt.

  • Logo design

  • Collateral

  • Retail (swag)

  • Social guidelines

ad creative

  • Creative planning and articulation

  • Campaign creative briefs

  • Digital (paid media) ad mapping

  • Photo / video style guides

Material

  • Signage mapping + design

  • Event displays

  • Branded art installs

  • Uniform design

  • Hard good branding

PHOTO + VIDEO DIRECTION

  • Photo / video style guides

  • On-site art direction

  • Hands-on shooting

  • DAM file management