CMH pioneered the filming of heli-skiing in virtual reality, marking a significant milestone. This film serves as an immersive tool for both general product awareness and on-site sales enablement. The marketing strategy for this initiative demanded a full gamut of design applications, ranging from the visual branding kit for the film itself to digital display across owned and shared web platforms, email communications, and on-site event signage and VR goggle branding.

This campaign required a look that achieved a balance of drama without appearing daunting. We wanted to spark intrigue and give the notion that this was something special. To create a look distinct from CMH’s core visual branding style, we drew inspiration from cinematic posters and tech graphics. Colours were pulled from the film’s stills and juxtaposed against a black backdrop, enhancing the vibrancy of the goggles and evoking a sense of serenity.